Behind the Counter: How Cannabis Education Builds Better Experiences

You can tell when someone’s new to cannabis the moment they walk in. Their eyes dart from shelf to shelf, trying to make sense of names like “Blue Dream” or “GMO Cookies.” Some look excited, others overwhelmed. It’s something I see almost every day, and honestly, I love it. That first step into the world of cannabis is a big one, and the right guidance can make it unforgettable. You can see the same kind of transformation from a customer’s point of view in The Healing Connection: Exploring Cannabis and Emotional Wellbeing — both stories show how knowledge leads to confidence. Working in a dispensary has taught me that education isn’t just part of the job, it is the job. Products come and go, strains evolve, but one thing stays constant: people want to understand what they’re using and why it matters. The best dispensaries don’t just sell cannabis. They teach people how to use it responsibly, confidently, and intentionally. More Than Just a Sale Let me paint a picture. A cust...